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"The Aurora Shoe Company was founded on the idea that a good pair of shoes should be made well and fit comfortably. We use American made materials and create all of our shoes in house and by hand. Assembled organically, using simple cuts of leather and minimal stitching, our shoes mold to their owners’ feet the way that only natural materials and careful design can."
SouleMama: Your family just expanded with a new daughter in February. How does parenthood effect your work?
Aurora Shoe Co.: My wife, Andrea was pregnant with our oldest daughter, Reagan when we made the move back home to the Aurora area and took over ownership of the Shoe Company just over 2 years ago. Since then we've lived in several different rentals and have now had a second daughter, Amelia Scout. To say that I've been busy is a huge understatement! As anyone who owns a small business knows, it's especially difficult to find the balance between work and family life. There isn't anyone telling me what time to go home or how many weekend hours to spend at work, so the challenge has been to find a way to do what's needed while also giving my family what they need. The time commitment is bigger than I ever would have imagined, but so are the rewards. I'll work my massive sleep deficit out once everyone is sleeping through the night...
SouleMama: What's new at Aurora Shoe?
Aurora Shoe Co.: We've been working on building up our inventory and are now ready to be selling our shoes through small retail shops around the country. We've been working with our customers to find shops and boutiques that match our values and aesthetic. It's a fun and inspiring project and has put us in touch with some really great people and businesses.
SouleMama: How do you connect with your community?
Aurora Shoe Co.: We live in a very small and tight knit community where everyone knows each other. We love visiting our small local farmer's market and supporting the other small businesses in our area. Last week we hosted a group of homeschoolers who wanted to learn about manufacturing. I think that the small town atmosphere lends itself to some great opportunities for getting to know people and working together to benefit everyone. We welcome you to visit our blog to learn more about us.
For today's giveaway, Aurora Shoe Company is generously offering the following gift to one lucky winner:
We're happy to be giving away one pair of shoes, any style, any color.
The beauty of our handmade shoes is that they're built to fit your feet and we're happy to work with you to get the sizing just right.
In addition, Aurora Shoe Company is offering free shipping on all domestic (US) orders placed in the month of June. Use promo code "Soule Mama".
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Thank you to Aurora Shoe Company!
To enter, please leave a comment in today's post (one entry per person, please). Comments will close on Monday by 8am EST. Winners will be chosen by Random Number Generator and announced here in this post by Monday evening.
Comments closed! The winner is...
I do adore their shoes! Shoes, the ultimate in hand-craftmanship!
Posted by: Rachel Fee-Prince