Greetings from Aurora Shoe Company!
The Aurora Shoe Company was founded on the idea that a good pair of shoes should be made well and fit comfortably. We use American made materials and create all of our shoes in house and by hand. Assembled organically, using simple cuts of leather and minimal stitching, our shoes mold to their owners’ feet the way that only natural materials and careful design can.
SouleMama: What have you been focusing on lately?
We've been focusing on fit and how we communicate about just what makes our shoes different in a sea of "leather" footwear. Our shoes are made from the highest quality full grain leather, which is thick and a little stiff at the start. We intentionally form our shoes minimally, knowing that they'll stretch to fit around their owners' feet within the first few days of wear. Because of this, our shoes can be a bit intimidating to order online, or to try on for the first time. Our solution? Share what our customers have been saying for years (and what we all know to be true): with just a little bit of time and wear, our shoes form around their owners' feet and become the most comfortable shoes in the house. We've been collecting customer testimonials since the beginning, but we've recently put an emphasis on sharing them, both online, and on our social media accounts, because word-of-mouth has always been our best advertising.
Readers who would like to share their experiences with our shoes are welcome to email them to firstname.lastname@example.org or to share them directly on our social media accounts. We love photos and it always helps to know who you are, where you live, and what size, style, and color your wear.
"I am absolutely delighted. Top quality. They are going to last for years. At first, I thought they were going to be too small. But no. I followed the relaxation instruction that come with them. After wearing them for an hour, they adjusted to the shape of my foot. Now they are like wearing a glove and the most comfortable shoes I have ever worn".
Bruce R., Cornwall, UK
This weekend, Aurora Shoe Company is generously offering the following gift to ONE lucky SouleMama reader:
In addition, Aurora Shoe Company would like to offer SouleMama readers free shipping on all domestic orders received through 7/1/16. To receive the offer, please enter "Soule Mama" at checkout.
To enter today's giveaway, leave a comment below (one entry per person, please). Comments will close by 9 am EST on Sunday. Winners will be chosen by Random Number Generator and announced in this post shortly after. Comments closed. The winner is...
Amazing! Thank you for the chance.
Posted by: Jennifer