Aurora Shoe Company {a soulemama sponsor}

Greetings from Aurora Shoe Company! 

The Aurora Shoe Company was founded on the idea that a good pair of shoes should be made well and fit comfortably. We use American made materials and create all of our shoes in house and by hand.  Assembled organically, using simple cuts of leather and minimal stitching, our shoes mold to their owners’ feet the way that only natural materials and careful design can.

We enjoy using our blog to feature the travels and adventures our shoes have been on. Close to home, or around the world, we love them all. We invite you to submit a photo by email along with a description.  Of course, photos are also always welcome on our Facebook page as well.

SouleMama: Since the last time you were featured on SouleMama, in what ways has your business grown or changed? 

Aurora: We had been putting off making some needed pricing adjustments to make up for the increasingly more expensive American leather that we use. We've been successful at cutting other expenses by switching to wood for heat and streamlining processes at the shop, but we weren't quite able to find that balance.  At the beginning of January we added a modest increase to all of our regular shoe styles to make up for this expense.  Wanting to be completely open with our customers, especially those who've been with us since the beginning, 24 years ago, we shared the news and explained our reasoning in a blog post which you can read here. It's always hard to make decisions like these, but at the end of the day we realized it boiled down to a question of quality, and when it comes to that, there really is no question.

This weekend, Aurora Shoe Company is generously offering the following gift to ONE lucky SouleMama readers:

One pair of shoes, any style, any color.

In addition, Aurora Shoe Company is pleased to offer all SouleMama readers 2014 pricing until March 1, 2015. Customers can enter code "SM2014" at checkout to receive this offer. This code applies to all styles EXCEPT our new North Pacific boot.

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To enter today's giveaway, leave a comment below (one entry per person, please). Comments will close by 9am EST on Sunday. Winners will be chosen by Random Number Generator and announced in this post shortly after. Comments closed. The winner is...

Would love to win a pair of these shoes! Thanks for the giveaway!
Posted by: Sheri